Sales and marketing - HBR - Harvard Business Review
Dec 8, 2025 · Sales and marketing Magazine Article Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins, and Ryan Reynolds A guide to creating fastvertising—quick response ads that go viral.
A Great Sales Pitch Hinges on the Right Story
May 21, 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will meet someone’s ...
Sales team management - HBR
Oct 22, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
5 Gen AI Myths Holding Sales and Marketing Teams Back
Feb 21, 2025 · New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception. In marketing and sales, the buzz around gen …
How Successful Sales Teams Are Embracing Agentic AI
Sep 15, 2025 · Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, nurturing, and closing deals across channels. This …
Winning the Right Customers Isn’t Just a Sales Issue
May 5, 2025 · If you’re trying to lead growth of any kind, from revenue to margin expansion, it’s critical that your sales organization has a clear understanding of your go-to-market strategy. Here are ...
The New Science of Sales Force Productivity - Harvard Business Review
Reprint: R0609H For years, sales managers at many companies have relied on top performers and sheer numbers of sales reps to stay competitive. But while they may have squeaked by on this wing …
Optimize Sales Spending to Drive Revenue Growth in an Uncertain …
Sep 12, 2024 · For most sales organizations, the largest expense is direct sellers. When not effectively deployed, sales teams face missed opportunities, slower sales cycles, and added costs. To drive …
How One Company Used AI to Broaden Its Customer Base
Mar 27, 2025 · The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person …
Integrating Digital Tools into Every Stage of Your Sales Strategy
Mar 7, 2024 · Digital tools powered by relevant data can help to generate customer insights, better allocate sales resources, facilitate channel interactions, and improve brand value. But, like any tool ...