As Forbes defines it, the consumerization of IT is the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work. And ...

EAZY launches CRM 4.0, its latest software upgrade, to enhance B2B sales processes by offering a unified platform. This version integrates advanced features for improved operational efficiency, ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last forever. The companies that survive into the expansion growth stage and ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Imagine for a moment that you’re a business owner looking to purchase project management software. You find a company that has an enticing product, and you meet with a salesperson to learn more. The ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Historically, there has been a distinction between business-to-consumer (B2C) software and business-to-business (B2B) software, but in recent years, the line between the two has fast been fading, if ...