Segmentation has long been an effective tool for B2C marketers to identify and efficiently address the needs of their customers. Financial services and telecom companies have used segmentation to: ...
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM ...
Report Ocean published the latest research report on the B2B Payments Market. In order to comprehend a market holistically, a variety of factors must be evaluated, including demographics, business ...
Forget content: the oft-overlooked king in today’s increasingly complex B2B landscape is the customer. As well as being always – or nearly always – right, the customer is the start and end point of ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they ...
In Part 1 of this series, we broke down how to effectively use different channels for B2B sales. In this post, we’ll cover creating smart segmentation, and making use of the right content for ...
Austin, TX, USA, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Custom Market Insights has published a new research report titled “B2B Payments Market Size, Trends and Insights By Payment Type (Domestic Payments, ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B companies have a huge problem, and it started years before the global pandemic disrupted ...
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