NEW YORK — Spuds MacKenzie is back. Or the ghost of Spuds MacKenzie, anyhow. Bud Light’s bull terrier mascot from the 1980s is returning to the Super Bowl on Sunday. Anheuser-Busch unveiled a ...
Are you a print subscriber? Activate your account. By Jon Springer - 1 day 16 hours ago By Garett Sloane - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago 1 day 21 hours ago By Ad Age and ...
Spuds was a bull terrier debuted during the 1987 Super Bowl by Bud Light, and the mascot was at first very well received, lifting the beer’s sales by 20% that year and the next. This year’s commercial ...
WHAT: Bud Light’s Super Bowl spot, which revives the brand’s controversial late ’80s mascot Spuds Mackenzie–or at least checks in on his ghost. WHO: Wieden & Kennedy New York, with Carl Weathers as ...
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Bud Light's famed Bull Terrier Spuds MacKenzie is back to represent the beer company in a 90 second commercial, scheduled to air during the Super Bowl. Bud Light's famed Bull Terrier Spuds MacKenzie ...
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