Developing an identity roadmap is an essential process for companies seeking to seamlessly integrate data, technology, activation and strategy, ultimately unifying customer data and enhancing their ...

Using a multichannel approach to messaging in your CRM strategy—rather than relying on a single channel to communicate and engage with prospects—can paint a clearer picture of the entire customer ...

The difference between AI success and failure often comes down to five strategic choices that leaders make about their data ...

Tom Wilkie is CTO at Grafana Labs, a member of the Prometheus team, and one of the original authors of the Cortex and Loki projects. There’s no disputing that the era of cloud-native technologies has ...

When implementing an SEO strategy, a document roadmap is crucial for several reasons: A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

Rangavittal also gave attendees a glimpse into the next frontier: autonomous agents capable of reasoning, planning, and ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Organizations must learn how to use artificial intelligence effectively and responsibly before reaping the benefits of it. However, when implementing AI, a lack of AI talent and skills is a barrier ...

Key questions to address in AI governance include what important regulatory compliance is needed, what data can be used in training AI models, what data must not be shared with public LLMs, and what ...