Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the early 2000s, marketing students were taught the importance of an “elevator pitch”—a ...

An elevator pitch is a concise and compelling summary of your business that can be delivered in the time it takes to ride an elevator, typically 30 seconds to 2 minutes. This brief yet powerful ...

Crafting a winning elevator pitch is an essential skill for entrepreneurs. In the fast-paced business world, the ability to clearly and concisely convey your idea can be the difference between ...

Columnist Dan Mack discusses how the moment you slip into an old and tired sales pitch, you’ve fumbled the opportunity. How often has someone asked you the question “what do you do?” How many times ...

These days there’s not much need for an elevator pitch—at least not a real elevator pitch that’s delivered when your CEO steps into the elevator. After all, remote working has kept most of us out of ...

Whether you know a little about elevator pitches or have never heard of them, now is the ideal time to learn the power of the elevator pitch and how to deliver one to maximum effect. Here we’ll show ...

Have you ever walked into a high-stakes interview, exchanged introductions and then heard the deceptively simple question: “So, tell me about yourself”—only to feel your mind start racing? If you’re ...

Classic elevator pitches are built on principles of brevity and simplification. They worked well when the digital economy had yet to become saturated with one-liners from thousands of new business ...

A great pitch explains what you are doing and why you are doing it. Explain who your customer is and what your sales traction is to date. Investors want entrepreneurs who are all-in on their business.

Every cold call or first-time business encounter starts with an elevator pitch. When you meet people at a conference or tradeshow, the first question they ask is, "What do you do?" You should have a ...