There are loyalty programs for just about anything nowadays, but they aren’t all created equal. Some memberships seem to take eons and a good chunk of moolah before you see any benefit. Luckily for ...

adidas has recaptured some attention over the past few months. No, not because the brand is killing it in the NBA, with new athlete signings, or challenging the status quo on the soccer field. Instead ...

With the Houston Rockets in town Friday night, Washington Wizards point guard John Wall shocked the sneaker world by ditching Nike to play in his first Adidas signature sneaker, the J Wall 1. The ...

Adidas wants to ink an endorsement deal with Colin Kaepernick, according reports. But there’s one catch – he first has to make an NFL roster before they offer him a contract. According to ...

The partnership, which marks the first time Sprite has tied up with a sports brand, will see a line of "fun and cool" collectibles on offer to Hong Kong consumers. Karen So, Coca-Cola marketing ...